Media

Updated on March 19, 2026:

Overview:

Ammar Campa-Najjar is a con man. We can't trust him to represent us in Congress. Marni von Wilpert has a proven record of beating the Republicans, taking on ICE and will stand up to Trump.

Summary:

Voters need to hear both negative and positive messaging.

For Positive Messaging:

Voters in the Los Angeles and San Diego media markets in CA48 need to see 1) positive ads first and foremost online, 2) then on streaming devices, and 3) then in direct mail. Targets include:

• Youtube - San Diego County, including men ages 25+. Focus on the following ZIP codes: 92064, 92026, 92027, 91941, 91977, 92004, 92025, 92061.

• Blended Top-100 CTV Riverside County. The priorities are Dem Plus voters who (Voted in at least 1 of 6/18 or 6/22), Or (Voted at least 2 of 3/20, 11/22 or 3/24), Or (Registered since 6/22 and voted 3/24) ages 25+.

• Direct Mail - Democrats/NPP voters who (Voted at least 1 of 6/18 or 6/22), Or (Voted at least 2 of 3/20, 11/22 or 3/24), Or (Registered since 6/22 and voted 3/24).

Voters in the Palm Springs media market in CA48 need to read mail from LGBTQ advocates about Marni's positive message and Marni fighting for LGBTQ rights and her endorsements by LGBTQ leaders and groups.

Positive Message:

A former prosecutor and Obama administration labor attorney, Marni von Wilpert has a proven record of beating the Republicans — and she’s ready to take back Congress, stand up to Trump’s chaos and corruption, stop ICE’s attacks and fight the powerful interests rigging the system against working people.

• Marni sued chemical polluter Monsanto for poisoning California’s waterways

• Marni passed the law in San Diego to protect abortion rights after Roe v Wade was overturned

• Marni prosecuted the drug companies that fueled the opioid epidemic

• Marni beat the Republicans to flip San Diego’s most conservative district blue

Marni is leading the charge against ICE’s terror tactics. Marni pushed to take ICE to court for its abusive practices and blew the whistle against ICE weapons training in our community. Marni will get ICE's masked mobs off our streets, stand up to Trump’s attacks and protect our rights. Marni will always defend reproductive freedom, affordable healthcare, and LGBTQ rights, get ICE out of our communities, stop Trump’s destruction of the environment, and fight for an economy that works for working families.

For Negative Messaging:

Voters district wide, need to see ads on broadcast, cable, streaming and digital as well as read mail about:

Negative Message:

Ammar Campa-Najjar isn’t just a flip flopper on the issues that matter, he’s also a con man. He’s run and lost three campaigns from four different addresses under two different names. He opposed Trump’s impeachment, supported Trump’s border wall, donated to an extreme gun rights group, and said, quote, “I ran for Congress to work with Trump.” He was against abortion, then for abortion. He says whatever raises the most campaign cash for himself and expects voters to believe he’s on their side. We can’t trust a con man to represent us in Congress.

The facts on CA48 can be found here.